A Different Perspective: Hospital Signage


Queen Mary Hospital, Hong Kong

I get very, very happy about good, universally accessible signage in public places like airports, trains, roads, etc. On the flip side, I get very, very upset by bad signage and god knows there’s a lot of it.*

So when I took my mother to the hospital in Hong Kong, I was pleasantly surprised by these directional lines on the floor. I quickly and easily followed the green line to the pharmacy desk (navigating through several hospital wings) to pick up her medication. It made me happy, because as we all know, anything that makes the hospital experience better is a blessing.

IMG_7561Waiting in line at the pharmacy desk

*PS – Please hire me to do usability research and testing on signage if you represent an airport, train, subway, or road. PLEASE. I would get giddy from excitement.

A Useful (Micro-Delightful?) Nudge From Yelp


I don’t often praise Yelp even though I use it all the time (another time, we shall address why I don’t praise an app I clearly use several times a week), but I have to say I was pleasantly surprised by their Labor Day notification for users, reminding us to call restaurants ahead of time before we head over.

It’s contextually aware, useful and super simple.

And yes I did use it, and it saved me time and effort. That was nice, Yelp. Thanks!


McDonald’s New Hipster Marketing


Or at least new to me. I was walking down San Francisco’s financial district the other day when this flyer was pressed into my hands.

I couldn’t even tell the flyer was for McDonald’s at first. As it’s one of the most iconic brands in the world, that’s pretty surprising. I wonder what their strategy and goals are with this revamp.

My first reaction: It looks very cookie cutter hipster, in pleasantly meh and forgettable way. Maybe that’s only my impression as someone who lives in San Francisco?


back of the flyer