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McDonald’s New Hipster Marketing

Or at least new to me. I was walking down San Francisco’s financial district the other day when this flyer was pressed into my hands.

I couldn’t even tell the flyer was for McDonald’s at first. As it’s one of the most iconic brands in the world, that’s pretty surprising. I wonder what their strategy and goals are with this revamp.

My first┬áreaction: It looks very cookie cutter hipster, in pleasantly meh and forgettable way. Maybe that’s only my impression as someone who lives in San Francisco?


back of the flyer




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